GM is about to try something new: making Chevrolet's Corvette appeal to international markets. The General is soliciting designs from all ten of its styling studios, meaning that more than just American-market brains are weighing in.

The goal is to bring in younger buyers from the States, while also help gain sales in the all-important European market, among others.
"We have challenges in the States with the Corvette," Welburn told journalists in an interview at the Geneva Salon. "The average age of the customer is really rising." According to J.D. Power and Associates, the current average age of a Corvette buyer is 54.

However, Welburn added that the sports car "can't mutate into something that gets so far away from Corvette that it is no longer a Corvette."

One major problem, according to GM, is the Corvette's styling, which makes the car appear larger than it really is.

When the redesign hits the market within the next two to three years, GM hopes to have "trimmer, meaner [design] to go along with the incredible performance that the car has."